Willow Innovations, a company offering wearable breast pumps, announced on Tuesday that it acquired two companies in the maternal health space: Swehl and Momtech.
Mountain View, California-based Willow was founded in 2014. It sells a variety of wearable breast pumps, along with various accessories like a breast milk cooler. It also provides a connected app with maternal care and wellness services.
Acquiring Swehl and Momtech will allow Willow to bring together previously siloed aspects of maternal health, according to the company. Swehl is a maternal wellness and breastfeeding platform. This acquisition will help Willow expand its educational content through its new hub called Willow World, which includes informational videos about breastfeeding.
Momtech, meanwhile, is the company behind mõmi’s patented feeding technology, which is designed to mimic breastfeeding mechanics and help babies transition between breast and bottle.
“Motherhood isn’t experienced in silos, and the brands supporting mothers shouldn’t operate that way either,” said Carolin Archibald, CEO of Willow, in an email. “We acquired Swehl and Momtech because each brings something that complements what Willow has built. Swehl has reimagined how brands connect with mothers through community, education, and culturally relevant conversations, while Momtech brings innovative feeding technology that helps us expand how we support families.”
Willow declined to share the terms of the deal. Swehl’s co-founders, Betsy Riley and Elizabeth Myer, will be joining Willow. Hal Eason of mõmi will remain as strategic advisor.
These acquisitions come after Willow’s 2025 acquisition of UK-based Elvie, which offers wearable breast pumps, pelvic floor trainers and more. The deal helped Willow expand its global footprint.
The company also recently partnered with Australian maternal health company Lactamo, which offers a medical device that supports common breastfeeding issues. This brought Lactamo’s services to the U.S. market.
With its recent acquisitions, Willow aims to make maternal healthcare more connected.
“Historically, the maternal health industry has been fragmented. Mothers are left navigating different products, platforms and resources at a time when they need support the most. We see an opportunity to change that. These acquisitions help us expand beyond pumping into a more connected postpartum experience, bringing feeding innovation, education and community together,” Archibald said. “And we’re just getting started. We want to continue identifying opportunities to solve unmet needs, deepen our relationship with mothers and build a brand that grows alongside them.”
Photo: Kritchanut, Getty Images
