Bub’s Bakery is bringing scrumptious treats to NoHo.
Photographs by Chantal Mann
There’s nothing higher than a sugary, buttery baked good made with loads of eggs and dairy. These scrumptious treats, nonetheless, are not possible to take pleasure in for the roughly 33 million Individuals with meals allergic reactions — an issue that Bub’s Bakery is seeking to remedy.
Bub’s Bakery, which opened in NoHo in September 2025, is town’s first devoted allergen-free bakery. Based by Jenn Saesue of 55 Hospitality and James Beard-nominated baker Melissa Weller, Bub’s Bakery is on a mission to create scrumptious baked items which are accessible to all New Yorkers. The bakery fully avoids the highest 9 meals allergens — soy, eggs, dairy, nuts, peanuts, wheat, sesame, fish and shellfish — and makes use of licensed gluten-free substances.
However that wasn’t all the time the plan. At first, Saesue and Weller deliberate to solely omit gluten, eggs, dairy and nuts. After one other month, they added soy to that listing. And by the point they have been able to open, they’d efficiently created a full menu — which incorporates cinnamon rolls, chocolate chip cookies, banana pudding, cupcakes and sandwiches — that was high 9 allergen-free.
The inspiration for Bub’s Bakery got here after Saesue’s failed try to search out an allergen-free birthday cake for her husband — whom she calls Bub — three years in the past. That have impressed her to begin a bakery that creates treats everybody can take pleasure in. Saesue then reached out to Weller to assist with recipe growth.
“I used to be up for the problem,” Weller mentioned. “I’ve an engineering background and a baking background, and it sounded very thrilling to me to check new issues that I hadn’t made earlier than.”
Recipe analysis and growth took two and a half years, with Weller repeatedly going again to accomplished recipes to finetune them till they have been good.
Regardless of being fully allergen-free, all the things at Bub’s Bakery tastes similar to common pastries. A very powerful factor to Weller was to make sure that nothing tasted gluten-free or that it was missing a key ingredient: “I wished all the things to style pretty much as good or higher than what you discover in a bakery that does use these substances,” she mentioned.
The bakery’s high vendor, and the pastry that took the longest to good, is their cinnamon roll. It was the primary recipe that Weller got here up with, and it bought the stamp of approval throughout its first style take a look at. However as Weller continued engaged on different recipes and elevating the extent of high quality, she determined to present it one other shot to make use of all the brand new information she had gained throughout the course of.
“It was proper earlier than we opened that I got here up with the ultimate model of the cinnamon roll,” Weller mentioned. “It took loads of fails to get to the purpose the place I used to be pleased with it.”
All of that trial and error has actually proved worthwhile. Strains regularly wrap across the outdoors of the shop, and completely happy prospects could be noticed sitting on yellow benches on Lafayette Avenue, having fun with their scrumptious pastries.
For Weller, that response has been the best present of all.
“Seeing individuals’s expressions after they attempt the pastries, in the event that they haven’t been capable of take pleasure in a cinnamon roll in years, seeing their face after they first attempt it’s actually rewarding,” Weller mentioned.
Bub’s Bakery is situated at 325 Lafayette St., with extra info accessible on-line.
