Beyond Yoga opened a limited-time pop-up in the Flatiron District.
Photo courtesy of Beyond Yoga
The clothing brand Beyond Yoga has just opened an immersive pop-up in the Flatiron District.
Located at 108 Fifth Ave., the 2,300-square-foot pop-up allows New Yorkers to shop Beyond Yoga’s latest collections while also taking part in movement, wellness, and community experiences.
“New York has long been one of our largest e-commerce markets and home to one of our most engaged communities, so establishing a physical presence here was an important next step for Beyond Yoga,” said Nancy Green, Chief Executive Officer of Beyond Yoga. “This pop-up allows our New York customers to experience the breadth of the brand in person, from discovering our latest collections and innovations to connecting with us through locally relevant experiences. We’re excited to build on the relationship we’ve established with this community online and create a more personal, localized expression of Beyond Yoga in one of our most important markets.”
This New York City pop-up is Beyond Yoga’s most significant community presence to date, having previously week-long Club Beyond experience in 2024. In this dedicated physical space, shoppers can find the latest Beyond Yoga collections, including its new high-impact performance line, glowzone, and exclusive NYC merchandise that you won’t find anywhere else.
On Saturdays and Sundays from Sept. 19 through Oct. 11, Beyond Yoga will bring its Club Beyond back, hosting weekend movement classes led by leading fitness instructors and studios, including Ali Brunson, SotoMethod, Pvolve, Jada Covington, Natural Pilates, DanceBody founder Katia Pryce, Stakt, and Makena Diehl. On Oct. 17, Beyond Yoga will host Seek Beyond: Open Air, a community walk or run along the West Side Highway before arriving at Edge NYC for a special event headlined by Natasha Bedingfield. Limited tickets will be available for early access on September 21, with general admission opening on Sept. 22.
During the grand opening weekend, guests can get a complimentary coffee from a Beyond Yoga cart on Fifth Avenue. In addition, those who purchase glowzone leggings will receive a complimentary three-month SotoMethod digital membership.
The Beyond Yoga New York City Pop-Up is open Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 7 p.m. and will be open through January 2027. For more information, visit beyondyoga.com or follow @beyondyoga on social media.
