The Southern Group is increasing its Florida Keys operation with the addition of longtime Keys advocate and public servant Erin Muir, a transfer the agency introduced on Florida Keys Day on the Capitol.
Muir, a sixth-generation Higher Keys native, has joined The Southern Group’s Florida Keys workplace, the place she is going to work alongside Kate DeLoach, who has led the agency’s Keys presence since 2019.
Muir brings deep roots within the Keys and a profession grounded in public service, nonprofit management and civic involvement. Her native ties and coverage expertise are anticipated to additional bolster the agency’s capacity to signify shoppers with pursuits within the Keys, the place environmental safety, land use, infrastructure and workforce points usually intersect with state authorities.
“I’ve had the privilege of working with Erin Muir within the Florida Keys for the reason that 2012 election of Holly Raschein and in each cycle since,” stated David Johnson, CEO of the Florida Home Republican Marketing campaign Committee. “Her data of Monroe County, its individuals, its points, and its politics is unmatched in my expertise.”
DeLoach and Muir have identified one another since childhood, and their skilled paths first crossed in Tallahassee, the place each served as legislative aides within the workplace of former Rep. Raschein, who represented Monroe County within the Home. Their shared background in legislative service gives continuity because the agency continues to develop its Keys presence.
“Erin’s sixth-generation Keys roots are well-known, however it’s her work ethic and dedication to her group which have made her a trusted chief within the Keys and past,” stated Rachel Cone, Senior Managing Associate of The Southern Group Florida.
Muir beforehand served six years as a legislative aide and marketing campaign supervisor for Raschein. She has additionally labored with Mote Marine Laboratory and the Florida Keys Historical past & Discovery Heart, supporting outreach and group engagement initiatives. Earlier in her profession, she labored with the American Most cancers Society and Ronald McDonald Home Charities.
Deeply engaged in civic life, Muir serves as Chair of the Monroe County Land Authority Advisory Committee and is a board member and previous chair of the Florida Keys Wholesome Begin Coalition. She additionally holds management roles with a number of historic, instructional, and enterprise organizations within the Higher Keys.
