Fanatics revealed that the Knicks have become the company’s top-selling overall sports champion ever in the first 24 hours after winning a title.
Photo: Fanatics
After setting records on the court en route to snapping a 53-year title drought, the New York Knicks’ historic title run has also generated success off the court.
Fanatics, the global sports platform and the NBA’s e-commerce partner, revealed on Monday that the Knicks have become the company’s top-selling overall sports champion ever in the first 24 hours after winning a title. The Philadelphia Eagles set the previous mark following their Super Bowl LIX victory in 2025.
As the championship win continues to pick up steam, the Knicks are on pace to become Fanatics’ top-selling overall sports champion ever. The spot is currently held by the Chicago Cubs, who snapped a 108-year drought by winning the 2016 World Series.
Still, New York has more than doubled the sales of Fanatics’ previous best-selling NBA Finals champion of the 2020 Los Angeles Lakers.
Moments after the final buzzer, Fanatics released more than 300 championship-branded products across apparel, hard goods, memorabilia, and other products. The company received more than 8,000 orders per minute after the Knicks’ win, setting a company record.
Some of the top-selling products are the Knicks Fanatics 2026 NBA Finals Championship Roster Trophy T-Shirt, Knicks New Era 2026 NBA Finals Champions Locker Room 9FIFTY Snapback hat and the Knicks Mitchell & Ness 2026 NBA Finals Championship T-Shirt.
Others include the Knicks Nike Unisex 2026 NBA Finals Champions Locker Room T-Shirt and the Knicks Mitchell & Ness 2026 NBA Finals Champions Gold Coffee Cup T-Shirt.
Aside from its website, the Fanatics Fan Wagon, a mobile store that has drawn lines of hundreds of fans at multiple stops in New York, flipped its merchandise Sunday to commemorative championship t-shirts.
Fanatics is also seeing the cultural movement unfold across social media, with nearly 300 million views of Knicks content since the series began. This includes fan surprise-and-delight moments and an impromptu banner raising during the celebration.
